OBRIY Advisory
Strategic Advisory · Dubai
OBRIY Advisory helps companies, founders, investors and private clients enter, position and grow in the UAE and GCC.
Start a conversationWho we are
OBRIY Advisory is a Dubai-based consultancy for companies, founders, investors and international partners entering or expanding across the UAE and the wider GCC. We help turn market potential into structured opportunities, sound partnerships and sustainable growth.
We do not only open doors. We help structure what happens after the door opens.
Obriy means “horizon” — a fixed line to set direction by.
What we do
Growth, market expansion and complex commercial decisions.
We work alongside leadership teams on where to grow, how to position and which commercial route to take. The focus is practical: clear options, honest trade-offs and a plan that can be acted on.
Connecting businesses with investors, strategic partners and family offices.
We help prepare an opportunity for the right counterparties and support the conversation from first introduction to agreed terms. Every introduction is considered, never mass-distributed.
From initial market assessment to a structured UAE entry strategy.
We help international companies decide whether, where and how to enter the UAE and the wider GCC, then coordinate the commercial journey that follows. When incorporation, legal, tax or banking work is required, we introduce licensed specialists and keep their work aligned with your strategy.
Strategic orientation for individuals considering Dubai as part of their business, investment or professional plans.
For founders, executives, entrepreneurs and investors weighing a move towards Dubai, we provide a clear view of the business and investment landscape before commitments are made. Where specialist support is needed, we introduce trusted, appropriately licensed professionals and help coordinate their work.
Commercial and strategic insight for businesses operating across the UAE property ecosystem.
Drawing on our founder’s practical UAE experience in real estate, hospitality and holiday-home operations, we advise property-sector businesses on strategy, growth and the commercial side of their operations. Our work concerns the business rather than individual property transactions or valuations, where we work alongside licensed professionals.
How we work
Good introductions matter, but outcomes depend on what follows. We combine four disciplines in every mandate.
A clear view of opportunities, risks and market dynamics before decisions are made.
Practical strategies aligned with your commercial objectives.
Considered access to business, institutional and investor relationships.
Hands-on commercial coordination, counterpart engagement and negotiation support, carrying each mandate from first introduction to agreed terms.
Founder
Viktoriya Ivanova
Founder & General Manager
Before founding OBRIY, Viktoriya spent eight years in the UAE across the hotel business, holiday homes and real estate, business development and strategic partnerships. Her work has centred on building operations, expanding portfolios and turning market opportunities into structured commercial growth.
She founded OBRIY Advisory to bring complementary expertise, trusted relationships and market insight together on one coordinated platform, where clients, investors, advisers and partners can connect around meaningful opportunities.
Built through experience. Connected through trust. Created for shared success.
Contact
Tell us briefly what you are working on. We reply personally, usually within two working days.
Phone
Office
Meydan Grandstand, 6th Floor
Meydan Road, Nad Al Sheba
Dubai, United Arab Emirates